Wattie Ink. is a brand focused and committed to the sport of triathlon, its courageous athletes, and delivering them the highest level of performance, style and quality.

Wattie Ink Case Study Need

The Need

As the dominant lifestyle leader in the sport of triathlon, Wattie Ink desired to elevate their brand and image even further. The development of a complete product line was necessary to accomplish this goal.

The Fix

The aim of the project was to captivate and revolutionize the triathlon industry by creating a clear and present alternative to the dull standard. By applying our own extreme sports influence and knowledge, we helped Wattie Ink develop a complete line of hand-crafted, world class custom apparel that is proudly made in the USA.

Wattie Ink Case Study Fix

The Outcome

This was an exciting project that saw a cultural transformation in the triathlon sport. Wattie Ink stands proud as forerunner of the extreme triathlete lifestyle, with multiple podium positions under their belt.

Wattie Ink Case Study Outcome 1
Wattie Ink Case Study Outcome 3