Towle, Inc., an up and coming manufacturer of 100% American made mil-spec AR’s, came to INKT to help launch their exciting new brand of rifles. Towle, Inc. has a rich military family history and an incomparable desire to bring cutting edge technology to the firearm industry.

Our team has been integrally involved in the creation of the brand and has a continuous role in the development of many elements from logo creation to receiver designs right through to website build and marketing materials.

Towle, Inc. Case Study Need

The Need

Having a deep family history of  military service, Towle essentially wanted to develop their own iteration of an iconic service rifle with an image and features, directed towards the high-end firearm enthusiast, including active duty operators. Our objective was to convey an extremely high caliber image with the symbolism of a warrior’s history.

The Fix

We set our sights on creating an e-commerce solution that provides a distinctive online environment for firearm enthusiasts. The platform is designed to showcase Towle’s brand along with their superior product line.

Towle, Inc. Case Study Fix
Towle, Inc. Case Study Outcome

The Outcome

Towle’s CMS integration was not finished without a full e-commerce checkout system, developed and built with Magento. Our team used their expertise in this area to customize and create a fully immersive online experience.